Analysis
When a trend takes off, who gets the credit?
Aura farming has spread far beyond the account where it began. Its path shows how easily a trend and its author part ways online.
By Oliver Bennett
Profile
tahalivestreams
Entertainer and livestreamer who started the aura farming trend. He posts short videos and streams live under the same name on four platforms.
Our reports
Media
The streamer whose clips outgrew his streams
tahalivestreams is named after livestreaming, but his short videos reach far more people than his live broadcasts do.
By Thomas Whitfield